~S Finn

Using WIIFT, I put together a Digital Road Map for the new client, outlining all of the activities we had planned on undertaking with the old client for the rest of the year. Instead of simply listing the activities and costs out, each got a few dedicated slides in a PPT with clearly defined “Outcomes”, framed in a way that demonstrated each activity’s value to the new client and worded in a manner that a Commander would most likely be receptive to. A project we had assumed would be dead in the water due to high up front costs and a prolonged development cycle immediately grabbed his attention. At the end of the discussion he indicated he wanted to move forward with it, asking for a detailed SOW.